Feel Free Read The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services RTF
Grow your brand, acquire new customers, and sell more IT Services.After years of successes and failures in the IT and Marketing industries, Kevin Clune compiles everything he’s learned about customer acquisition into one easy-to-implement strategy which he details in The MSP Growth Funnel. He organizes this system into four stages, developed to accommodate the learned behavior of a Managed Services prospect and help MSPs of all sizes take a more intentional approach to their sales and marketing. Each stage of the funnel includes theoretical guidance, real-life examples, actionable tips, and worksheets to guide organizations while adopting this strategy to grow their business. In this book, you will learn how to: Choose the perfect target audience for your offering. Create valuable marketing content that earns trust. Build a list of engaged contacts that love your brand.Identify which contacts are ready to buy your services. Qualify prospects for the best company fit. Differentiate yourself throughout your sales pitch. Shorten the length of your overall sales cycle. Transition your prospect to an on-boarded customer. Increase the lifetime value of your customers over time.
