Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

How to Download Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands PDF

Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.

  • Released: December 2, 2011
  • Author: Steven Haines
  • Rating: 4,2
  • Publisher: McGraw-Hill Education; 1st edition (December 2, 2011)
  • Total Page: 289 pages
  • File Size: 4181 KB

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