Distribution Strategy: The BESTX® Method for Sustainably Managing Networks and Channels (Management for Professionals)
Distribution Strategy: The BESTX® Method for Sustainably Managing Networks and Channels (Management for Professionals)

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This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.Bruno Barcelos, General Manager Sandoz, a Novartis Company

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  • Released: November 2, 2018
  • Author: Livio Moretti
  • Rating: 5
  • Publisher: Springer; 1st ed. 2019 edition (November 2, 2018)
  • Total Page: 216 pages
  • File Size: 23010 KB
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