Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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  • Released: November 16, 2015
  • Author: Carlos Hidalgo
  • Rating: 4,2
  • Publisher: Palgrave Macmillan; 1st ed. 2015 edition (November 16, 2015)
  • Total Page: 225 pages
  • File Size: 1096 KB
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